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The team behind your store
Ecommerce PPC agency for independent Shopify brands
Google Ads measured in sales, not clicks
Blooming Checkout is an ecommerce PPC agency that runs Google Search, Shopping and Performance Max campaigns, built for lifestyle brands selling in the US, UK, Australia, Canada and New Zealand. Your ad account stays in your name, and every report starts with sales.
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Free, on Google Meet. Your scope and fee in writing after the call.
+30.5% Performance Max revenue
Our own flower store, where our Google Ads specialist runs the account. Orders from Performance Max rose 24.3% as well. Source: Google Analytics 4, the twelve months to 30 September 2026 against the twelve before.
+17.0% revenue from all Google Ads
The same store and the same twelve months, across every Google Ads campaign. Orders from Google Ads rose 11.8%. Source: Google Analytics 4, google / cpc traffic.
01 · Why Blooming Checkout
An ecommerce PPC agency that tests on its own stores first
Blooming Checkout runs Google Ads for its own Shopify stores, which have sold on Shopify since 2014. Every bid strategy, feed fix and campaign layout runs on our own budget before it reaches yours. Blooming Checkout pays for its own mistakes before a client ever does.
Paid for Google Ads that brought clicks but not sales? You are right to be wary. The usual gaps are tracking that misses real orders, a messy product feed and reports built on clicks. Blooming Checkout fixes all three in month one, before more of your budget goes out.
- Built for independent lifestyle brands. Fashion, beauty, home, wellness, food and gifting stores, where every dollar of ad spend has to earn its place.
- A senior team on your account. Nicholas leads every account, and our Google Ads specialist runs it day to day.
- One team for every channel. Ads, email and search pull the same way, so the clicks you pay for keep earning after the first visit.
02 · What we run
Ecommerce PPC management that sells through Search, Shopping and Performance Max
Blooming Checkout's ecommerce PPC management covers every Google Ads campaign an online store needs. Each one is built and run inside your own Google Ads account.
Google Search ads
Ads for searches that show someone is ready to buy, like "linen duvet cover queen" or "gift for a new mum". Negative keywords keep your budget off searches that never sell.
Google Shopping ads
Your products, photos and prices at the top of Google. Shopping runs on your product feed in Google Merchant Center, so Blooming Checkout fixes the feed first.
Performance Max campaigns
Google's AI places your ads across Search, Shopping, YouTube, Gmail and Display. Blooming Checkout gives Performance Max the right products, signals and limits, so it finds new buyers instead of claiming sales you already had.
Remarketing
Ads that follow up with shoppers who viewed a product or left a cart. Blooming Checkout times and caps these ads, so they help people come back without wearing out your welcome.
Conversion tracking
Google Ads, Google Analytics 4 and Shopify set up to count the same sales, with enhanced conversions switched on. Clean tracking is what lets Google's bidding learn what a sale looks like.
Ad copy and landing pages
Ads written in your buyer's words and sent to the product or collection page most likely to sell. If a page is losing sales after the click, Blooming Checkout shows you where.
03 · Google Shopping
Google Shopping ads that sell in the US, UK, Australia, Canada and New Zealand
Blooming Checkout treats the product feed as the heart of every Shopping campaign, because Google chooses where to show each product from what the feed says. A tidy feed often lowers your cost per sale before a single bid changes.
- Product titles rewritten with the words buyers search, like colour, material, size and fit.
- GTINs, brands and Google product categories filled in, so Google trusts each listing.
- Custom labels that group products by margin, price band or season, so spend follows profit.
- The right currency, prices and shipping for each country you sell to, set up through Shopify Markets.
- Merchant Center warnings and disapproved products fixed, then checked every week.
Selling into a new country, like Australia from the UK or Canada from the US? Blooming Checkout builds that country's feed and campaigns separately, so you can see what each market earns.
Built for Shopify
A Shopify PPC agency that makes Google and Shopify count the same sales
Blooming Checkout builds and runs Shopify stores as well as their ads, so the setup between Shopify and Google is part of the job. Most tracking problems start in that gap, and Blooming Checkout closes it before spending your budget.
- The Google and YouTube app connected to your store, with products, prices and stock syncing every day.
- Purchases counted once, at the Shopify checkout, so Google Ads and Shopify agree on your sales.
- Sale prices, bundles and out of stock products handled, so ads never send buyers to items they cannot buy.
- Seasonal peaks like Black Friday, Christmas and Mother's Day planned weeks ahead, with budgets and promotions ready.
04 · Reporting
Ecommerce PPC services judged on profit, not platform ROAS
Blooming Checkout reports Google Ads in sales, profit and new customers. ROAS, or return on ad spend, is the sales Google says each dollar of ads produced. ROAS is useful, but it leaves out your product costs, shipping, fees and refunds.
- Sales and margin. Revenue from Google Ads shown next to the margin it left behind.
- New customers. How many buyers were new to your store, not only returning ones.
- MER. Your total sales divided by your total ad spend, so you see the whole store and not one platform's view.
- A monthly report and a change log. Blooming Checkout writes down every change, so you can check the work yourself.
Google Ads clicks cost more in 2025 than in 2024. The average cost per click rose from $4.66 to $5.42 in 2025, with costs up in 87% of industries.Source: WordStream by LocaliQ benchmark data, reported by Shopifreaks, May 2026. Rising click costs are why every Blooming Checkout report starts with profit.
05 · The Keep Everything Promise
Your Google Ads account stays in your name
Blooming Checkout never runs your ads through an ad account of its own. You own the account, the data and the history from day one.
- Google bills your ad spend straight to your own card.
- You keep full admin access to your Google Ads and Merchant Center accounts.
- No lock-in contract. The scope and fee are in writing before anything starts.
- If you ever leave, every campaign, audience and report stays with you.
How it starts
How working with our ecommerce PPC agency starts
1
Book a 30 minute call
Tell us what you sell, where you sell it and what Google Ads has done for you so far.
2
Get a written plan
Blooming Checkout quotes the work in your own currency, with the scope and fee in writing.
3
Month one is an audit
We check tracking, the feed and every campaign, fix what is broken, then build. Each change goes in the log.
06 · Your team
Who runs your Google Ads account
Nicholas James, founderLeads every account, and has sold on Shopify since 2014.
Our Google Ads specialist runs your campaigns day to day, and runs Google Ads on our own stores too. You talk to the people doing the work, and Nicholas reviews every report with you.
Blooming Checkout works best with independent lifestyle brands on Shopify that want Google Ads they can understand. Google Ads pays best when the store already converts. If your product pages need work first, Blooming Checkout will say so, and our ecommerce website design team can fix them.
Works well with
Google Ads earns more with Meta ads and email behind it
A Google Ads click costs the same whether the shopper buys today or next month. Our Meta ads for Facebook and Instagram find buyers before they search, and our ecommerce email marketing brings them back to buy again. For the apps we run beside the ads, read our guide to the best Shopify apps to increase sales.
Questions store owners ask
Frequently asked questions
What does an ecommerce PPC agency do?
An ecommerce PPC agency plans, builds and runs paid ads for an online store, mainly on Google. Blooming Checkout sets up tracking, fixes the product feed, runs Search, Shopping and Performance Max campaigns, and reports the sales they bring in. PPC means pay per click: you pay Google each time someone clicks your ad.
What is a good ROAS for an ecommerce store?
A good ROAS is one that leaves a profit after product costs, shipping and fees, so the right number depends on your margins. A store with a 60% margin can profit at a lower ROAS than a store with a 30% margin. Blooming Checkout works out your break-even ROAS in month one, then sets targets from it.
How long does Google Ads take to show results?
Google Ads usually needs a few weeks for tracking, the feed and Google's bidding to settle, then about three months to show a steady pattern. Blooming Checkout shows you what changed each week, so you can follow the early period as it happens.
Should we run Search, Shopping and Performance Max together?
Most stores do best running all three, each with a clear job. Shopping and Performance Max sell products, while Search catches people typing exact product or brand names. Blooming Checkout splits the budget by what each campaign earns, and reviews the split every month.
Do I own my Google Ads account?
Yes. Blooming Checkout builds everything in a Google Ads account in your name, and Google bills your card directly. You keep full access, the history and every campaign, whether you stay with us or not.
How much does an ecommerce PPC agency cost?
Blooming Checkout quotes Google Ads management on a 30 minute call, because the work depends on your catalogue, your countries and your ad spend. Most agencies charge a monthly fee, and many scale it with ad spend. Your ad spend is paid to Google separately and stays in your control.
How much should an ecommerce brand spend on Google Ads?
Spend enough for each campaign to win steady sales every week, because that is what Google's bidding learns from. The right starting budget depends on your order value, your margins and how many products you sell. Blooming Checkout sets a starting budget with you, then moves money toward the campaigns that earn.
Can you guarantee a specific ROAS?
No agency can promise a ROAS, because results depend on your products, prices and competitors as well as the ads. Blooming Checkout promises clear targets, honest reports and a written log of every change. If something is not working, Blooming Checkout says so and changes it.
Is Performance Max enough on its own?
Performance Max works well for many stores, but it does best with support. Performance Max needs a clean feed, good tracking and limits on brand searches to report honestly. Blooming Checkout runs it beside Search and Shopping campaigns, so you can see which products and searches really sell.
Can I run Google Ads myself?
Yes, and many store owners start that way. Google makes the setup easy, but tracking, the product feed and profit-based bidding take months to learn well. Blooming Checkout makes sense once your time is worth more than the learning, or once your ad spend is large enough that mistakes get expensive.
Do ecommerce stores need both SEO and PPC?
Most ecommerce stores benefit from both. PPC brings sales this month, while SEO builds free search traffic that grows over time. Blooming Checkout runs both, so Google Ads data shows which products and pages deserve SEO work first.
Two versions of next quarter
In one, Google keeps charging more for every click, the reports still count clicks, and you are never quite sure the ads pay.
In the other, every campaign is judged on profit, the feed and tracking are clean, and you can check every change yourself.
Get my Google Ads plan »Request a quote
Free, on Google Meet. The Keep Everything Promise: your ad account stays yours.
Last updated: 29 October 2026