Link Building Services Built for Ecommerce Stores
Link building remains the second-strongest ranking signal Google uses, behind on-page content quality. A Shopify store with great content and weak link profile will rank below a Shopify store with average content and strong link profile, especially in competitive verticals. Link building is not optional for ecommerce SEO; it just needs to be done honestly.
We sell link building as discrete products by domain authority tier. Each product specifies what you get, where the links come from, and what the indicative timeline is. No vague "we will get you backlinks" promises. No bait-and-switch on placement quality. Pricing is published on every product page.
The BC Link Product Tiers
Six products covering the spectrum from entry-level guest posts to authority-grade placements.
The Cutting — Five guest posts on DA25 sites. Entry-tier link building for stores building their first authority signals.
The Graft — Ten guest posts on DA25 sites. Same quality as The Cutting at higher volume.
The Orchid — Three power posts on DA50 sites. Mid-tier authority placements with longer-form content.
The Root — Three niche edit links on DA50 sites. Editorial insertions into existing high-authority content rather than newly created posts.
The Crown 10 — Ten authority links on DA90 sites. The top tier. Reserved for stores with foundational on-page work already done.
The Crown 20 — Twenty authority links on DA90 sites. Same as Crown 10 at double the volume.
Each product has its own page with current pricing, timelines and example placements.
What Makes a Backlink Worth Earning
Five characteristics separate a worthwhile backlink from a wasteful one.
Domain authority. Higher DA generally means more ranking signal passed. We tier our products by DA so you can pick the level that matches your store's authority growth stage.
Topical relevance. A backlink from a flower industry publication to a Shopify florist store passes more signal than a backlink from a tech blog to the same store. We focus outreach on relevant verticals.
Editorial integrity. A link inside a paragraph of an editorial article passes more signal than a link in a sidebar widget or sponsored block. Our placements are editorial.
Anchor text variation. All-exact-match anchor text triggers Google penalties. Our outreach mixes branded, partial-match and exact-match anchors naturally.
Indexation longevity. A link that lasts five years passes more cumulative signal than ten links that disappear after six months. We work with publishers who keep posts live indefinitely.
What We Do Not Do
Five link building tactics we refuse to use.
Private Blog Networks (PBNs). Networks of expired domains relinked to fake authority. Google detects and penalises these. We have audited Shopify stores destroyed by PBN penalties. We do not use them.
Comment spam. Mass-posted blog comments with backlinks. Worse than useless.
Link exchanges at scale. Reciprocal linking schemes that look unnatural in the link graph.
Foreign-language link farms. The Indonesian gambling spam and similar networks that show up on most stores' backlink reports unprompted. We help stores disavow these in our Ecommerce SEO Audit.
Paid directories. Once a major SEO tactic; now mostly worthless for ranking and risky for penalty.
How Link Building Fits Your Wider SEO
Link building works best when on-page foundations are already solid. A Shopify store with thin collection pages and missing schema cannot rank well even with ten DA90 backlinks pointed at it. The links arrive at a page Google has nothing to rank with.
The right sequence: audit first, fix on-page, then build links. The Ecommerce SEO Audit is usually month one. The Collection-First SEO System work is usually months one to three. Link building begins around month four, once the pages have something worth linking to.
This sequencing is built into our Monthly SEO Plans. Stores that prefer to phase the work themselves can buy on-page work and link building separately.
Pricing
Each link product has its own page with current pricing. The product titles tell you what you get (DA tier, link count). Click through to the relevant product to see the cost.
What are link building services?
Link building services are SEO services that earn or place inbound links to a website from other websites. The goal is to grow the target site's authority signal in Google's algorithm, which lifts rankings for the pages those links point at. Quality matters more than quantity — one link from a high-authority editorial publication usually outperforms fifty links from low-quality sites.
How much do link building services cost?
Pricing varies by domain authority tier and link count. BC sells link products by tier — DA25, DA50, DA90 — with current pricing published on each product page. Discrete link campaigns can also be wrapped into a Monthly SEO Plan so the work runs alongside on-page and content delivery.
What is the difference between guest posts and niche edits?
Guest posts are new articles published on a publisher's site, with the backlink included in the article body. Niche edits are insertions of a backlink into an existing article on a publisher's site. Niche edits often pass more signal because the host article already has indexation and topical authority; guest posts give more control over the surrounding content. Both have a place; we offer both at the DA50 tier.
How long does link building take to affect rankings?
Most ecommerce stores see ranking movement from new links within sixty to ninety days, with the effect compounding over six to twelve months. Authority signals build cumulatively — the tenth link a store earns moves rankings less than the hundredth. Patience and consistency beat aggression.
Can backlinks hurt my rankings?
Yes if the links are spam, PBN, or come from sites Google considers manipulative. The disavow tool exists for this reason. Our Ecommerce SEO Audit collection covers backlink profile review including identification of toxic links that should be disavowed.
What is a good link building strategy for a Shopify store?
Sequence: foundational on-page work first (collection pages, schema, internal linking), then content marketing (blog posts that earn links naturally), then active outreach link building (guest posts and niche edits at appropriate DA tiers). Most Shopify stores benefit from a mix of all three, with the proportions shifting as the store matures.