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The team behind your store
Meta ads agency for ecommerce brands on Facebook and Instagram
Facebook and Instagram ads judged by what is left after the sale
Blooming Checkout is a Meta ads agency built for independent ecommerce brands in the US, UK, Australia, Canada and New Zealand. A senior specialist runs your Facebook, Instagram and TikTok ads in accounts in your name, and reports them against real Shopify sales.
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Free, on Google Meet. Your ad account and pixel stay in your name.
5.84 ROAS from Meta ads
Our own flower store, where Natasha runs Facebook and Instagram ads: 549 purchases in twelve months. ROAS means sales for every dollar of ads. Source: Meta-reported figures in our Meta ads dashboard, 1 October 2025 to 30 September 2026.
Our stores: on Shopify since 2014
Every Meta method on this page ran on our own stores, with our own money, before it reached a client.
01 · The short answer
What a Meta ads agency does
A Meta ads agency plans, builds and runs paid ads on Facebook and Instagram, which are both owned by Meta. Blooming Checkout sets up your tracking, plans and tests the ads, finds the right buyers and reports the sales those ads bring in. All of it happens in Meta Ads Manager, inside your own account.
Blooming Checkout runs Meta ads for its own Shopify stores, so every method here has already been paid for and tested on our side. Blooming Checkout pays for its own mistakes before a client ever does.
Paid for Meta ads before and watched the budget go with little to show? You are right to want proof this time. The usual gaps are tracking that misses sales, creative that never changes and reports that take Meta's word alone. Blooming Checkout fixes those first.
02 · What we run
Facebook ads for ecommerce that find new buyers, plus Instagram and TikTok
Blooming Checkout runs every campaign type an online store needs on Meta, each with a clear job and its own budget.
Prospecting and Advantage+ campaigns
Ads that reach people who have never heard of your brand. Blooming Checkout uses Meta's Advantage+ sales campaigns and lookalike audiences built from your best customers, with clear limits, so new buyers come in at a cost you can afford.
Retargeting
Ads for people who visited your store, watched a video or added to cart. Warm shoppers get a reason to come back and finish the order.
Catalog ads
Your Shopify products shown to the people most likely to want them, pulled straight from your product catalog. A clean catalog is what makes these work.
Reels and Stories
Full-screen video and image ads made for the vertical placements on Instagram and Facebook, where a product can be shown in use.
Instagram ads
Instagram runs from the same Meta account as Facebook. Our Instagram ads agency work tests creative made for each feed, so neither app gets a resized afterthought.
TikTok ads
For brands whose buyers are on TikTok, Natasha runs TikTok ads beside Meta, from the same plan and the same monthly report.
03 · Creative
Meta ad creative that does the targeting for you
Meta now decides who sees an ad mostly from the ad itself, so the creative does the work that audience settings used to do. Blooming Checkout plans fresh angles with you, tests them against each other and keeps the ones that sell.
- One idea per test. Hooks, offers and angles are tested separately, so you learn what actually moved the sale.
- Every format. Static images, carousels and short video, sized for feeds, Reels and Stories.
- Your real content first. Your product photos and customer videos usually beat polished stock, because they look like the real thing.
- Design when you need it. Our graphic design service makes static ads to brief.
04 · Tracking
Meta Pixel and Conversions API, set up properly
Blooming Checkout sets up the Meta Pixel and the Conversions API so Meta sees every sale, including on iPhones where browser tracking is limited. The Conversions API sends purchases from your Shopify store straight to Meta's servers. Better data means Meta learns faster and spends your budget better.
- Shopify's Facebook and Instagram channel connected, with data sharing set to its highest level.
- Purchase, add to cart and checkout events tested against real Shopify orders.
- Your catalog synced from Shopify, with clean titles, prices and stock levels.
- UTM tags on every ad, so Google Analytics 4 sees your Meta traffic too.
05 · Reporting
Measured by MER and margin, not ROAS alone
Blooming Checkout reports Meta's own ROAS next to your real Shopify sales, so you always see both views. ROAS is the sales Meta credits to each dollar of ads. MER is your total sales divided by your total ad spend across every channel, and no single platform can inflate it.
“For me, the useful number is what is left after the sale, not just how much revenue Meta is claiming.”A member of the Shopify Community forum, August 2026
- MER across Meta, Google and every other channel you pay for.
- New-customer cost. What it costs to win a buyer who has never ordered from you before.
- Margin. Sales after product costs, so growth means profit and not only revenue.
- A plain monthly report and a written log of every change we make.
Meta ads are getting dearer again. Meta's average price per ad rose 12% year on year in the second quarter of 2026.Source: Meta's second quarter 2026 results, 29 July 2026. Rising costs are why Blooming Checkout measures margin, not just ROAS.
06 · The Keep Everything Promise
Your ad account, pixel and data stay in your name
Blooming Checkout never runs your ads through an ad account of its own. Your Business account, ad account, pixel and audiences belong to you from day one.
- Meta bills your ad spend straight to your own card.
- You keep full admin access to your Meta Business account at all times.
- No lock-in contract. The scope and fee are in writing before anything starts.
- If you ever leave, your campaigns, audiences and pixel history stay with you.
07 · The honest choice
Agency, in-house or AI tools: which fits your store?
Blooming Checkout recommends the option that fits your stage, even when that option is not us. Here is how the three compare.
A Meta ads agency
Fits when Meta matters to your sales but nobody on your team has the time or the years to run it well. You get senior judgement without a full-time salary.
An in-house hire
Fits when your ad spend is large enough to keep an experienced person busy full time. An agency can still set the account up and hand it over cleanly.
AI tools and Advantage+ alone
Fits a brand new store with one or two products and a small budget. The tools buy media well, but someone still has to judge the creative, the offer and the margin.
A mix of the three
Many brands keep creative in-house and hand the account to a specialist. Blooming Checkout is happy to work beside your own team.
How it starts
How working with our Meta ads agency starts
1
Book a 30 minute call
Tell us what you sell, who buys it and what Meta ads have done for you so far.
2
Get a written plan
Blooming Checkout quotes the work in your own currency, with the scope and fee in writing.
3
Audit, then test
We check tracking, the catalog and your past ads, fix what is broken, then launch the first tests.
08 · Your team
Who runs your Meta ads
Natasha Courtney, paid social specialist12+ years running campaigns across Meta, TikTok and LinkedIn. Natasha runs Meta ads for our own flower store.
Nicholas James, founderLeads every account, and has sold on Shopify since 2014.
Natasha runs your account herself, from audience setup to creative direction. Nicholas reviews the results with you, so you always talk to the people doing the work.
Works well with
Meta finds the buyer. Google and email close the sale.
Meta ads reach people before they ever search for you. Our ecommerce PPC agency work catches them when they do, and our ecommerce email marketing brings them back to buy again. For the apps that help a store convert that traffic, read our guide to the best Shopify apps to increase sales.
Questions store owners ask
Frequently asked questions
How much does a Meta ads agency cost?
Blooming Checkout quotes Meta ads management on a 30 minute call, because the work depends on your products, your markets and your ad spend. Agencies usually charge a fixed monthly fee or a share of ad spend. Your ad spend is paid to Meta separately, from your own card.
How much should I spend on Meta ads?
Spend enough for each campaign to record steady sales every week, because that is how Meta's system learns. The right starting budget depends on your order value and margins. Blooming Checkout sets a starting budget with you, then grows it as the results earn it.
Do you make the ad creative?
Blooming Checkout plans the creative with you: the angles, hooks and formats to test. Natasha gives the creative direction, and our graphic designer can make static ads when you need them. Your own product photos and customer videos are part of the mix from the start.
How do you track results?
Blooming Checkout tracks results with the Meta Pixel, the Conversions API and Google Analytics 4, checked against real Shopify orders. You see Meta's reported sales next to your actual sales every month, so you never rely on one platform's word.
Facebook or Instagram: which is right for my store?
Most ecommerce brands run both, because one campaign in Meta Ads Manager can show ads on Facebook and Instagram together. Meta then spends more where your buyers respond. Blooming Checkout checks the results by placement and moves creative toward what sells.
Do I own my ad account and pixel?
Yes. Blooming Checkout works inside your own Meta Business account, and Meta bills your card directly. Your ad account, pixel, audiences and history stay yours, whether you stay with us or not.
Can you take over our existing campaigns?
Yes. Blooming Checkout starts with an audit of your current account, keeps what works and rebuilds the rest. Nothing is switched off until its replacement is live, so sales keep coming while the account changes.
Can you run Meta and Google Ads together?
Yes. Blooming Checkout runs Meta and Google Ads from one plan and one report, so you see total ad spend against total sales. Meta finds new buyers, and Google catches them when they search.
Do Meta ads still work for small ecommerce brands?
Yes, when the tracking, the creative and the offer are right. Our own flower store recorded a 5.84 ROAS from Meta ads over twelve months, as reported by Meta. Small brands do well on Meta with real products, real photos and a clear reason to buy.
Two versions of next quarter
In one, Meta's costs keep rising, the same tired ads keep running, and the only proof of results is Meta's own report.
In the other, fresh creative is always in test, tracking counts every sale, and you can see what is left after each one.
Get my Meta ads plan »Request a quote
Free, on Google Meet. The Keep Everything Promise: your ad account and pixel stay yours.
Last updated: 29 October 2026