Calm, compounding growth for florists, boutiques and wellness brands

Your shop already looks beautiful. Our job is to make it feel fast, findable and trusted on Google, including the new AI Overviews. Think of it like a well-kept garden that customers want to wander through often. We sort the foundations, keep links steady and send you simple reports so you always know what is growing.

No jargon. No drama. Just consistent work that builds over the seasons.

  • Foundations First

    We look after the parts of your Shopify shop that move the needle without asking you to live in your analytics tab. We're an SEO first marketing agency.


    Shape clear collection pages with 600–800 word intros, titles, meta and links so shoppers land where they can actually buy.

    Fix small site snags like slow images, messy menus and clunky steps that get in the way of a sale.

    Tidy product copy so customers understand what they are buying and feel comfortable checking out.

    The result is a calm, easy shop that quietly turns more visitors into orders.

  • Warm Local Presence

    Ongoing care for your Google Business Profile so nearby customers keep finding you.

    Regular posts with offers, new ranges and seasonal ideas that link back to key collections.

    Clean categories, services and hours so Maps and Search show accurate information.

    Light review prompts and Q&A replies that build trust before anyone clicks through.

    This means more calls, map taps and foot traffic from people who are already close by.

  • Gentle Backlinks and Authority

    We buy, build and earn calm, steady mentions on sites your buyers actually read.

    Guest features that tell your story and link to the right collections.

    Context edits that add your brand into existing gift guides and lifestyle pieces that already get traffic.

    Supportive listings that help Google notice those features, all drip-fed with a 90-day replacement promise if anything disappears.

    Over time, these mentions help your key pages climb for valuable searches, not just your brand name.

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Why SEO first?

Stop renting attention from Google Ads; own it with SEO.

Organic visibility means more profit from the shop you already have.

Most of your best customers start with a search – “same-day flowers near me”, “organic castor oil”, or "luxury dresses Melbourne", – not your brand name. If you don’t appear there, ads have to do all the heavy lifting costing you a small fortune in the process.

Organic SEO lets your collection pages, products and local listing show up for those high-intent searches, day after day. We tune the words, structure and tech behind your shop so the right people can find you easily, buy comfortably and keep coming back – without you relying so heavily on paid ads.

  • SEO for Florists

    Turn “flowers near me” searches into real orders. We optimise your Shopify collections, product pages and Google Business Profile so locals find you first for same-day deliveries, weddings and sympathy flowers. Calm, steady SEO that keeps your studio busy long after the ads stop running.

  • SEO for Boutiques

    Help the right shoppers stumble across “something pretty” every day. We shape your collections, lookbooks and gift guides so they show up for style, occasion and trend-based searches. From titles and copy to internal links and gentle backlinks, we make it easier for dream customers to discover – and buy – your pieces.

  • SEO for Wellness Brands

    Be the calm voice they find when they finally go looking for help. We optimise your services, programmes and content so you appear for the real questions your clients ask, locally and online. Thoughtful SEO that honours your message, builds trust and brings in aligned clients without the hard sell.

Every month we deliver

We grow your money pages, collections not just blogs.

Identify the right keywords

We use Ahrefs, SEMRush and Answer Socrates to uncover the search terms and questions your buyers are actually using, then map them to each of your collections so you rank for what matters.

Write engaging, optimised copy

Every collection gets a clear, human‑friendly introduction and description (600–800 words) that’s search‑friendly, guided by SurferSEO’s content recommendations and our custom collection copy strategy, so both shoppers and search engines understand why it matters.

Fix titles, meta & images

We tidy up page titles, meta descriptions and image alt text, and add breadcrumbs and schema so search engines can navigate your pages easily. (Our toolkit includes SurferSEO and SEMRush for best‑practice guidelines.)

Build sensible internal links

We connect your collections and related posts in logical pathways, because search engines treat internal links as votes of confidence. You end up with a site structure that’s intuitive for customers and clear to Google.

Build and earn natural backlinks

We secure mentions on reputable sites using natural language and steady pacing—no spammy blasts. Our team uses link‑prospecting tools and manual outreach to find quality placements that signal to Google that your store is valuable.