Shopify SEO Services: What's Actually Included and What Each Tier Costs
This page is the menu. The Shopify SEO Agency page tells you who we are and how we work. This page tells you what you actually get when you hire us.
We have built our Shopify SEO services around the same five-pillar method we use on our own stores. Each tier of service applies more of those pillars at greater depth. The starter kit covers the foundations. The monthly plans add ongoing execution. The retainers add senior strategic input and dedicated weekly delivery. You pick the tier that matches your store's size and your growth ambition.
The Five Pillars in Every Shopify SEO Service Plan
Every plan includes work across the same five pillars, with depth scaled to the tier.
Foundation health: site speed, schema markup, indexation, mobile rendering, robots.txt, sitemap accuracy, canonical configuration. Every plan starts here in month one.
On-page structure: collection page rewrites, product description originality, heading hierarchy, meta titles and descriptions across the catalogue. The volume of pages addressed per month scales with the tier.
Schema markup: product, breadcrumb, FAQ, review and organisation schema implemented through metafields. Every plan includes baseline schema. Higher tiers add advanced schema like HowTo and Video schema.
Content marketing: blog posts targeting buyer questions, landing pages targeting commercial-intent searches, internal linking back to collection pages. Volume of posts per month scales with the tier.
Link building: discrete link campaigns through our link products. Available as standalone purchases or built into the higher monthly tiers.
What's Included at Each Service Tier
The Calm SEO Starter Kit at $19 covers the DIY entry point. Foundation audit checklist, schema markup guide, collection page rewrite template, internal linking framework. Owners do the work themselves and ship at their own pace. View the Calm SEO Starter Kit.
The Collection-First SEO System at $47 is the deeper DIY playbook. Full step-by-step process for building Shopify collection pages that rank, with templates, scoring rubrics and example pages. The same system we apply on every monthly plan. View the Collection-First SEO System.
The Root Monthly SEO Starter Plan is our entry-tier monthly engagement. One collection page rewritten per month, monthly progress note, foundation maintenance. Suits stores starting their SEO journey with a small budget. View the Root plan.
Monthly SEO Plans scale through Seed, Sprout, Bloom, Orchard, Harvest and Forest. Each tier adds collection pages, blog posts, technical work and link building. Pricing scales with deliverable volume. View Monthly SEO Plans.
The Flourish, Thrive and Blossom retainers are our deeper monthly engagements for established Shopify brands. Full done-for-you delivery with weekly progress notes and monthly reports. View Flourish | View Thrive | View Blossom.
Backlink-only services are available as discrete products by domain authority tier: The Cutting (5 DA25), The Graft (10 DA25), The Orchid (3 DA50), The Root (3 DA50 niche edits), The Crown 10 (10 DA90), The Crown 20 (20 DA90).
Audit-only services are available through the Ecommerce SEO Audit collection. Five to seven business days from kickoff to delivery, with a 90-day prioritised work plan and a Loom walkthrough.
What's Not Included (and Where to Get It)
We do organic SEO. We do not do paid ads. We do not do conversion rate optimisation as a standalone service (although our collection page rewrites build CRO into the SEO work). We do not do email marketing. We do not do brand strategy or general digital marketing.
For brands that need help in those areas, we refer to specialists. Our Our Team page lists the partners we work with most often.
How to Pick the Right Tier
Three questions help.
What is your store's current monthly revenue? Stores under $50k/month usually start with the Calm SEO Starter Kit and Collection-First SEO System and add monthly support when revenue allows. Stores in the $50k-500k/month range usually start with the Root plan or a Seed-tier Monthly Plan. Stores above $500k/month usually start with a Flourish, Thrive or Blossom retainer.
What is your team's bandwidth? If you have someone in-house who can execute SEO recommendations, the DIY kits and the Root plan suit. If not, a higher monthly tier with done-for-you delivery is the better fit.
What is your time horizon? SEO compounds over twelve to twenty-four months. If your business needs traffic in six months, organic SEO alone will not deliver — you will want paid ads in parallel. If your business is building for the long term, organic SEO is the highest-leverage marketing investment available.
Getting Started
Every Shopify SEO service starts the same way: with our Free SEO Scorecard. Run your store through it to see where you sit before any paid engagement.
If the scorecard surfaces issues you want help fixing, the next step is either the Calm SEO Starter Kit (DIY) or a paid audit (done-for-you). From there the path is clear: foundation work, then collection page rewrites, then content and links, then monthly cadence.
What is included in Shopify SEO services?
Shopify SEO services typically include keyword research, collection and product page optimisation, technical SEO (schema, site speed, indexation), content marketing through blog posts, and link building. The depth and volume of each component scales with the tier of service. BC includes all five pillars in every monthly plan, with deliverable volumes scaled by tier.
How much do Shopify SEO services cost?
DIY products start at $19 with the Calm SEO Starter Kit. The Collection-First SEO System adds $47. Monthly plans run from the Root and Seed tiers up through Sprout, Bloom, Orchard, Harvest and Forest, each priced openly on its own page. Done-for-you retainers (Flourish, Thrive, Blossom) carry their own published pricing too. Every figure is shown on the relevant page — no quote requests required to see the cost.
What is the difference between Shopify SEO services and a Shopify SEO agency?
A Shopify SEO agency is the company. Shopify SEO services are the offerings the agency provides. The Shopify SEO Agency page describes who we are, our process, and our team. This Shopify SEO Services page describes what we deliver and what each option costs.
How long does a Shopify SEO service take to show results?
Most stores see early movement within 60 to 90 days on lower-difficulty terms. Mid-tier keywords typically rank within six to twelve months. Competitive head terms can take twelve to eighteen months. The compounding effect kicks in after the first year — pages built in month one continue earning traffic in month twenty-four.
Can I cancel a monthly Shopify SEO service?
Yes. All monthly plans are month-to-month with no long-term contract. Notice periods are 30 days for the Root plan and our Monthly SEO Plans tiers. The Flourish, Thrive and Blossom retainers carry a 60-day notice period because the work commitments span longer. We do not lock clients into 12-month contracts because we believe results should retain you, not paperwork.
What guarantees do you offer on Shopify SEO services?
We guarantee the work we ship — every monthly plan has stated deliverables, and we ship them. We do not guarantee specific keyword rankings because Google's algorithm changes regularly and competitive pressure varies. What we can guarantee is process, cadence and reporting. The outcomes follow from the inputs.