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The team behind your store
Ecommerce email marketing agency for Shopify brands on Omnisend and Klaviyo
Email that turns one order into the next
Blooming Checkout is an ecommerce email marketing agency and Official Omnisend Partner, building flows, campaigns and segments in your own Omnisend or Klaviyo account, built for independent brands in the US, UK, Australia, Canada and New Zealand. You keep every flow, template and contact.
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Free, on Google Meet. Your email account stays in your name.
+36.8% email revenue
Our own flower store, where Nicholas runs the email programme. Orders from email rose 62.7% in the same period. Source: Google Analytics 4, all email traffic including last year's Klaviyo sends, the twelve months to 30 September 2026 against the twelve before.
Official Omnisend Partner
Klaviyo stores are welcome too. Blooming Checkout builds in whichever platform fits your store best.
01 · Why Blooming Checkout
An ecommerce email marketing agency that emails its own customers every week
Blooming Checkout writes and sends email for its own Shopify stores every week, to real customers who buy. The flows we build for you are the same kind we run on our own list. Blooming Checkout pays for its own mistakes before a client ever does.
Tried Klaviyo or Mailchimp and found it too fiddly to keep going? That is common, and it does not mean email cannot work for your store. Blooming Checkout builds and runs the flows for you, so email earns without you living in the platform.
- Built for independent lifestyle brands. Fashion, beauty, home, wellness, food and gifting stores, where repeat customers carry the business.
- Revenue first. Every report starts with the orders email brought in and the customer lifetime value it adds, not open rates.
- One team for every channel. Email works beside your ads and search, so the customers you paid to win keep coming back.
Winning a customer through ads is getting dearer. Meta's average price per ad rose 12% year on year in the second quarter of 2026.Source: Meta's second quarter 2026 results. Email is how you sell to that customer again without paying for the click twice.
02 · What we do
Ecommerce email marketing that earns from the first sign-up to the tenth order
Blooming Checkout's ecommerce email marketing covers flows, campaigns, segments, design, deliverability and SMS. Each part is built inside your own account.
Flows and automations
Emails that send themselves when a shopper signs up, browses, leaves a cart or places an order. Flows earn every day without anyone pressing send.
Campaigns
Planned sends for launches, sales and seasons, written in your brand's voice and sent to the right segment at the right time.
Segmentation
Your list split by what people bought, how often and how recently, so a first-time buyer and a loyal customer get different emails.
Design and copy
Mobile-first emails that look like your store, with subject lines and offers tested against each other.
Deliverability
SPF, DKIM and DMARC set up on your domain, plus list cleaning, so your emails land in the inbox instead of spam.
SMS
Text messages beside email for the moments that need speed, like a cart reminder or a shipping update, sent only to people who opted in.
03 · Flows
The Shopify email flows that earn every day without anyone pressing send
Blooming Checkout builds the flows that earn most first, then adds the rest as your list grows. Each flow has one job.
- Welcome series. Turns a new subscriber into a first order, with your story and a reason to buy now.
- Abandoned cart. Reminds shoppers what they left behind, with the product, the price and an easy way back.
- Browse abandonment. Follows up with people who looked at a product but did not add it to cart.
- Post-purchase. Thanks the customer, sets expectations for delivery and asks for a review at the right moment.
- Win-back. Brings lapsed customers back before they forget you, timed to how often your customers usually reorder.
- Back in stock. Tells waiting shoppers the moment a sold-out product returns.
Welcome, abandoned cart and post-purchase go live first, because they earn from the first week.The rest follow in the order your store data points to.
Growing the list
A Shopify email marketing agency that grows the list too
Flows only earn when people join the list, so Blooming Checkout works on sign-ups as well as sends. A steady stream of new subscribers is what keeps email revenue climbing month after month.
- Sign-up forms and pop-ups with a clear reason to join, timed so they do not interrupt a sale.
- A sign-up option at checkout, with consent recorded properly for each country.
- Shopify customer data synced, so segments update on their own as people buy.
- Birthday and anniversary fields where they fit your products, so reminders bring orders every year.
04 · The Keep Everything Promise
Built in your account, so you keep everything
Blooming Checkout builds every flow, template and segment inside your own Omnisend or Klaviyo account. Nothing lives in an agency account, so nothing is lost if you ever move on.
- Your email account is in your name, and you pay the platform directly.
- Every flow, template, segment and contact stays with you.
- A tidy account: no unused lists or half-built flows left behind.
- No lock-in contract. The scope and fee are in writing before anything starts.
05 · Choosing a platform
Omnisend or Klaviyo: which fits your Shopify store?
Omnisend and Klaviyo both work well with Shopify, and the right one depends on your list size and how far you want to segment. Blooming Checkout is an Official Omnisend Partner and has run Klaviyo too, so Blooming Checkout recommends on fit.
When Omnisend fits
Omnisend suits growing stores that want email, SMS and web push in one place, with ready-made ecommerce flows. Omnisend is quick to learn, which matters when the owner still sends some campaigns.
When Klaviyo fits
Klaviyo suits stores with large lists and lots of customer data, where deep segmentation and detailed reporting pay off. Klaviyo asks for more setup time to get the most from it.
Both platforms price by the size of your list, so Blooming Checkout checks the cost at your list size before you choose. Moving from Mailchimp or Shopify Email? Blooming Checkout moves your contacts, consent records and flows so sending never stops during the switch.
How it starts
How working with our email marketing agency starts
1
Book a 30 minute call
Tell us what you sell, how big your list is and what email does for you today.
2
Get a written plan
Blooming Checkout quotes the work in your own currency, with the scope and fee in writing.
3
Audit, then first flows
We check deliverability and your current flows, then build or fix the flows that earn most first.
06 · Your team
Who runs your email
Nicholas James, founderRuns the email programme for our own stores, and leads every client account.
You work with the people who plan, write and build your email, and you get a plain monthly report on the orders it brought in. Our graphic designer, Natalie, is on hand when your emails need new brand graphics.
07 · The honest choice
Agency, freelancer or doing it yourself
Blooming Checkout recommends the route that fits your store, even when that route is not us.
- Doing it yourself fits a new store with a small list. Start with a welcome series and an abandoned cart flow, and our guide to the best Shopify email marketing apps will help you pick a platform.
- A freelancer fits when you need one piece done well, like a set of templates or a single flow.
- An ecommerce email marketing agency fits when email should earn every month, and you want strategy, writing, design, building and reporting from one team.
Works well with
Email earns more when new customers keep arriving
Email turns first orders into repeat orders, so it does best with a steady flow of new buyers. Our Meta ads for Facebook and Instagram bring those buyers in, and our ecommerce automation services connect your email platform to the rest of your store.
Questions store owners ask
Frequently asked questions
What does an ecommerce email marketing agency do?
An ecommerce email marketing agency plans, writes, designs and sends the emails that turn subscribers into customers and customers into repeat buyers. Blooming Checkout builds your flows, runs your campaigns, sets up segments and deliverability, and reports the orders email brings in.
Which email marketing platform is best for ecommerce?
Omnisend and Klaviyo are the two strongest choices for Shopify stores. Omnisend suits growing stores that want email and SMS in one easy platform, while Klaviyo suits larger lists that need deep segmentation. Blooming Checkout is an Official Omnisend Partner and recommends whichever fits your store.
How much does an email marketing agency cost?
Blooming Checkout quotes email marketing on a 30 minute call, because the work depends on how many flows you need, how often you send and whether you add SMS. Agencies usually charge a monthly fee for ongoing work, or a project fee for a one-off build. Your platform fee is paid to Omnisend or Klaviyo directly.
Who owns the flows, templates and data if we part ways?
You do. Blooming Checkout builds everything inside your own Omnisend or Klaviyo account, so every flow, template, segment and contact stays with you if you move on.
How long until email flows start earning?
The first flows, like welcome, abandoned cart and post-purchase usually start earning in their first week, because they send to shoppers already on your site. Campaign results build over the first two to three months as segments and testing improve.
Can you fix our deliverability problems?
Yes. Blooming Checkout checks your SPF, DKIM and DMARC records, your sending reputation and your list health. Blooming Checkout cleans the list, fixes the records and warms up sending again if needed, so your emails reach the inbox.
Do you do SMS as well as email?
Yes. Blooming Checkout runs SMS beside email in Omnisend or Klaviyo, for cart reminders, launches and shipping updates. Texts go only to customers who opted in, and they follow the rules for each country you sell to.
What is the 80/20 rule in email marketing?
The 80/20 rule in email marketing is the idea that most email revenue comes from a small share of your list or a few of your flows. Blooming Checkout uses it to decide where to spend effort first: your best customers and your highest-earning flows.
Is Klaviyo used for email marketing?
Yes. Klaviyo is an email and SMS marketing platform built for online stores, and many Shopify brands use it. Blooming Checkout builds flows and campaigns in Klaviyo as well as in Omnisend, inside your own account.
Can you work with our existing templates and flows?
Yes. Blooming Checkout starts with an audit of what you already have. Blooming Checkout keeps what earns, fixes what does not and rebuilds only where it pays, so your best work is never thrown away.
Two versions of next year
In one, every sale needs a fresh ad, first-time buyers never hear from you again, and the email platform sits half set up.
In the other, flows welcome, remind and win back customers every day, and more of your orders come from people who already know you.
Get my email plan »Request a quote
Free, on Google Meet. The Keep Everything Promise: every flow and contact stays yours.
Last updated: 29 October 2026