Our Growth Approach

The Blooming Checkout Growth Approach

Running a beautiful shop is one thing. Getting it steadily discovered by the right people is another. Our Growth Approach is how we join those two together – calm, methodical work on your SEO, local presence and gentle authority building, with optional paid campaigns layered in when the foundations are ready.

Smiling florist holding a bouquet of flowers outside his shop

SEO FOR FLOWER SHOPS

Steady, Compounding Growth

We treat your online store like a garden, not a funnel. We tidy the beds (your collections and structure), water the winners (content and Google Business Profile posts that bring in real enquiries) and build quiet trellises (well-placed backlinks and, when needed, focused ad campaigns) so your visibility climbs over time.

Woman wearing an apron in a pottery studio

SEO FOR CREATIVE STORES

Quiet Momentum, Real Results

What you get is not a burst of noise, but a plan: simple actions, taken every month, that help florists, boutiques, wellness brands and other lifestyle businesses become fast, findable and trusted on Google – including AI Overviews – while you keep your hands on the work you actually love.

Woman in a clothing design studio with sewing tools and fabric.

SEO FOR BOUTIQUES

From Calm to Consistent

Over time, that steady work adds up. Your shop starts appearing in the right searches, regular enquiries feel almost routine, and the “quiet seasons” become less worrying. Instead of scrambling for quick fixes, you’ve got a calm, compounding growth engine in the background – one that keeps bringing the right people back to your brand, again and again.

Black silhouette of a flower with a star in the center on a white background

Full SEO health check

We start with an SEO audit of your Shopify store to see what’s working, what’s broken and where the biggest wins are hiding.

Black silhouette of a flower with a star in the center on a white background

Keyword research

We research what your ideal customers actually search for, then group those phrases by collection and product type so every page has a clear job.

Black silhouette of a flower with a star in the center on a white background

Optimise existing collections & products

We refresh your current collection and product pages – tightening titles, copy and on-page layout – so they’re easier to find and easier to buy from.

Black silhouette of a flower with a star in the center on a white background

Clean up the tech basics

We fix simple technical issues: URLs, meta data, alt text, internal links and basic structure, making it easier for Google to crawl and understand your site.

Black star-like shape on a white background

Local SEO that blends services and collections

We map out your local intent keywords and create a mix of location / service pages alongside your key collections, so nearby shoppers can find you and land on pages that are ready to convert.

Black star-like shape on a white background

Answer real questions, clearly

We create or refine content and FAQs around the questions your customers actually ask, helping you appear for long-tail searches and in Google’s AI Overviews.

Black star-like shape on a white background

Support key collections with helpful content

We add blogs and guides that point back to your most important collections, so searchers arrive on pages that are ready to sell, not just your homepage.

Black star-like shape on a white background

Optional paid campaigns that amplify what works

When your foundations are ready, we can run simple, focused ad campaigns that send extra traffic to your best-performing collections and offers.

Black silhouette of a bird in flight on a white background

Backlinks

We build and earn links on relevant sites with natural wording and drip-fed across the month. Backlinks are built into all of our plans except Seed.

Black silhouette of a bird in flight on a white background

Strengthen your site’s internal pathways

We connect collections, products and blogs in sensible routes so both customers and search engines can move through your shop with ease.

Black silhouette of a bird in flight on a white background

Simple reporting

Each month you receive one clear summary and a short video: what we planted, what sprouted and what we’ll water next – no jargon, no fluff.

Black silhouette of a bird in flight on a white background

Plan for seasons, not scrambles

We shape your work around key dates – Valentine’s, Mother’s Day, Christmas and your own launches – so growth feels prepared and intentional, not last-minute.

Green floral wreath with a letter 'B' in the center on a blurred background
Letter 'B' with floral designs on a colorful gradient background
Floral design with 'Blooming Checkout' text on a pink background