Collection: White Label SEO

White Label SEO for Agencies Serving Shopify Brands

We work with two kinds of clients. The first is direct: Shopify store owners who hire BC for their own SEO. The second is white label: marketing agencies whose clients need ecommerce SEO and who do not want to build that capability internally. Both engagements deliver the same quality of work. The difference is whose name goes on the report.

If you run a marketing agency, social media studio, web design firm, paid ads team or general consultancy, you have probably had a Shopify client ask "do you do SEO too?" Saying yes without internal capacity puts the client relationship at risk. Saying no sends the client elsewhere. White labelling the SEO work to BC lets you keep the relationship and add the revenue without hiring a senior SEO lead.

What White Label SEO With BC Looks Like

Three engagement structures depending on how you want the partnership to work.

Fully white-labelled. BC delivers the work. You deliver the relationship. All client-facing reports are branded to your agency. Email communication can route through your agency or directly to BC under your brand. The client never knows BC is involved unless you tell them.

Co-branded. Reports show both your agency and BC. The client knows there is a specialist SEO partner doing the technical work but the lead relationship sits with you. Suits agencies whose clients value transparency over single-vendor positioning.

Referred. You refer the client directly to BC and receive a referral fee. Clean for agencies that do not want operational involvement at all.

The first option is what most of our white label partners use. It scales without operational overhead on your side.

What Gets Delivered Per Month

The same five pillars we apply on direct client engagements:

Foundation health: site speed, schema markup, indexation, mobile rendering, robots.txt, sitemap configuration, canonical setup.

On-page structure: collection page rewrites following the Collection-First SEO System, product description rewrites for priority SKUs, meta data optimisation.

Schema markup: product, breadcrumb, FAQ, organisation and review schema implementation through metafields.

Content marketing: blog posts targeting buyer questions, landing pages for commercial-intent searches, internal linking back to collection pages.

Link building: through our discrete link products including The Cutting, The Graft, The Orchid, The Root and The Crown 10.

Volume scales with the tier of Monthly SEO Plan you wrap into your agency's offering.

What You Get Operationally

Five things every white label partner gets from BC.

Branded monthly reports. A clean PDF or shareable link, your logo, your colours, your sign-off. We supply the data and analysis; you supply the brand identity.

Weekly progress notes. A short note explaining what shipped, what is in production, what the data is showing. Forward to your client as is, or rebrand and re-send.

Direct slack or email line to the BC team. No ticket queue. No support tier. Real working communication.

Honest pricing. Our white label rates are published on the relevant product page. You add your margin on top.

Platform fluency. We work on Shopify primarily and also handle WooCommerce SEO, BigCommerce SEO and Magento SEO. Your client mix is covered regardless of platform.

Who Should Use White Label SEO

Five agency types that benefit most from white labelling SEO to BC.

Web design and development agencies. You build Shopify stores. The client launches. Six months later they ask why traffic is not growing. White labelling SEO lets you answer that question with delivery.

Paid ads agencies. You run Google Ads and Meta Ads. Clients reach a budget ceiling and ask about organic growth. White labelling SEO lets you offer the next channel without hiring for it.

Social media studios. You manage Instagram, TikTok and email. The client wants website traffic and asks what else they should be doing. White labelling SEO covers the gap.

Boutique brand consultancies. You handle brand strategy and positioning. The client needs technical execution to match the brand work. White labelling SEO ships that execution.

General digital marketing agencies. You position as full-service but specific verticals (Shopify ecommerce SEO) require depth you do not have internally. White labelling fills the depth gap.

Pricing and How to Start

Pricing is published on the relevant product pages. The simplest entry path: you pick a Monthly SEO Plan tier that matches your client's deliverable expectations, we ship the work each month, you wrap your margin on top.

For one-off projects (audits, single migrations, link building campaigns), we sell those individually too. Mix and match as your clients need.

What is white label SEO?

White label SEO is a service where one SEO agency delivers work for another agency's client under that agency's brand. The client sees the white label agency as their service provider. The actual work is done by the SEO partner behind the scenes. White labelling lets agencies offer SEO without building internal SEO capability.

How much does white label SEO cost?

Pricing scales with deliverable volume and complexity. BC publishes white label pricing on the relevant product page on bloomingcheckout.com. Agencies typically add a margin of 30 to 100 percent on top of our wholesale rates depending on their market positioning.

Will my client know BC is doing the work?

Only if you tell them. Our default engagement model is fully white-labelled — reports carry your brand, communication routes through your agency, the client sees you as their SEO provider. If you prefer co-branding or transparent referral models, we support those too.

What if my client asks technical SEO questions I cannot answer?

We handle the answer. Forward the question to BC. We respond with a clear, jargon-free explanation that you can either pass on as your own or relay verbatim. White label SEO that breaks down at the first technical question is not real white label.

Do you white label for non-ecommerce clients?

No. We specialise in ecommerce SEO across Shopify, WooCommerce, BigCommerce and Magento. We do not white label for service businesses, SaaS, B2B lead generation or affiliate sites. Agencies serving non-ecommerce clients should partner with a generalist SEO agency.

How do I become a BC white label partner?

Pick a Monthly SEO Plan that matches your client's needs, brief us on the engagement scope, and we kick off within five business days. The first month covers audit and 90-day plan; subsequent months are deliverable-focused.