Work on 14 collections
Deeper refinement of your most important ranges plus supporting collections.
Publish 4 strategic pieces
Blogs, guides and campaign pages built around themes you want to own.
Run 2 CRO experiments
Test key elements (bundles, layouts, messages, social proof) and roll forward what works.
Run a heavy authority programme
Invest a larger authority budget into higher-authority features, context edits and supporting mentions.
Months 1–2 – Ramp authority
Get tracking right, tidy key collections, launch the first wave of strong content and authority placements, and run your early CRO tests.
Months 3–4 – Build firm foundations
Expand and refine collections, strengthen internal links, keep adding useful blogs and guides, and start to see clearer lifts in traffic and revenue signals.
Months 5–6 – Widen reach
Target broader regional/national terms, invest more of the authority budget into mid-ranking pages, and accelerate the rollout of winning CRO changes.
Months 7–8 – Strengthen leadership
Consolidate your gains before and after key seasons, defend new positions, and identify the themes and collections to push even harder over the next year.
Big-kid authority
Heavier authority work designed to move you on tougher, non-brand searches, not just long-tail phrases.
Campaign-ready insights
Reporting that ties SEO + CRO together so you know which collections deserve more ads or email focus.
Optional “launch sprints”
We can cluster more work around big launches or key events if you want a bigger short-term push.
What we need from you
All the usual access plus any existing CRO or experimentation tools/logs so we don’t duplicate past tests.
