A Blooming Checkout Digital Product
50 Blog Posts Your
Customers Are Already
Searching For
The Florist's Blog Planner gives you the keyword, the search volume, the difficulty score, and the content angle for every single idea. All you have to do is write.
Get the Blog Planner - $27Instant PDF download. Start writing today.
Here is what usually happens. You read somewhere that blogging helps your flower shop show up on Google. Makes sense. So you open a new document, type "Blog Post Ideas" at the top, and then... nothing. You close the laptop and go back to what you are good at.
The problem was never motivation. The problem was not knowing what to write about. Not just any topic, but the specific topics that real people are typing into Google every single day. Topics with enough search volume to bring visitors, low enough competition for your site to actually rank, and a clear connection to the flowers you sell.
That is exactly what this planner gives you. Fifty of them.
Three Ideas From the Planner
Every idea looks like this. Real keyword. Real data. A clear angle so you know exactly what to write.
Not Just Titles. Complete Briefs.
Free blog idea lists give you a title and leave you to figure out the rest. Every idea in this planner gives you: the target keyword so Google knows what the post is about, the monthly search volume so you know how many people are looking, the keyword difficulty score so you pick fights you can win, the search intent so you match what people actually want, a content angle telling you exactly what to cover, a suggested word count so you know when to stop, and internal link suggestions so every post sends readers to your product pages.
A content strategist would charge $300+ to research and deliver this. Yours for less than the price of a bouquet.
"The difference between a florist who blogs and a florist whose blog actually works is one thing: writing about what people are searching for, not what you feel like writing about."
I Built This Because I Needed It
I have worked with flowers since 2007. I run two florist Shopify stores and manage SEO for florist clients through Blooming Checkout. When I started planning blog content for our stores, I spent hours every month digging through Ahrefs to find the right keywords and map out content briefs.
This planner is the document I wished existed when I started. Every keyword was pulled from Ahrefs. Every content angle is based on what Google is rewarding right now. You can see how we use these methods on our blog, and if you want weekly tips like these in your inbox, The Bloomsletter goes out every Wednesday.
8 Categories. The Full Customer Journey.
Flower Care and How-To (8 ideas) bring in people who already buy flowers and want to get more from them. Think "how to keep cut flowers fresh" (2,200/mo) and "how to press flowers" (20,000/mo). These readers already love flowers. They just need to find your shop.
Flower Meanings (8 ideas) attract people choosing flowers for someone. "Rose colour meanings" gets 7,000 searches a month. Every section links to that colour's collection page. These posts sell without selling.
Occasions and Gifting (10 ideas) target people with their wallet out. Valentine's, Mother's Day, birthdays, thank you, apology, graduation. Every post links straight to the products they need.
Seasonal Content (8 ideas) are your traffic anchors. "Spring flowers" alone gets 46,000 searches a month at KD 1. Write these once, update them each year, and watch the traffic grow.
Wedding Flowers (6 ideas) build trust even if the reader does not book you. "Wedding bouquet ideas" is 1,100/mo. People researching weddings buy other flowers too.
Flower Types (4 ideas) are high-volume traffic magnets that position you as a flower authority, not just a shop.
Business and Local SEO (3 ideas) make you the go-to florist in your area. "How to choose a local florist" is a trust builder that ranks.
Behind the Scenes (3 ideas) are the posts people share and remember. A day in your life. How an arrangement is made. The journey from farm to vase.
Quick Questions
What do I actually get?
A beautifully designed PDF with 50 blog post ideas across 8 categories. Each idea includes a target keyword, monthly search volume, difficulty score, content angle, word count, and internal link suggestions. Instant download. Open it on any device.
Will these work outside the US?
Yes. The search volumes are US data from Ahrefs, but people in Australia, the UK, Canada, South Africa and New Zealand search for the same topics. Your local numbers will differ but the ideas apply worldwide.
Do I need to write all 50?
No. Pick 2-4 per month from different categories. Even one post a month, done well and linked to your product pages, will move the needle. The planner is designed to last you well over a year.
I have never written a blog post before.
Each idea gives you a detailed content angle so you know exactly what to cover. Write like you would explain it to a customer in your shop. For deeper SEO guidance, pair this with the Calm SEO Starter Kit. And take a look at our blog to see how we write ours.
How is this different from free blog idea lists?
Free lists say "write about flower care." This planner says: write about "how to dry flowers" because 15,000 people search for it monthly and the keyword difficulty is zero. Every idea has the real Ahrefs data behind it. That is the difference between guessing and knowing.
Not sure I am ready for this yet?
Take the free Florist SEO Scorecard first. It takes five minutes and shows you where your store stands. If your score tells you content is the gap, come back here.
Stop Guessing What to Write
50 blog post ideas. 243,650+ combined monthly searches. Real keyword data from Ahrefs. Every idea is a complete brief ready to follow. A year of content for less than the price of a bouquet.
Get the Blog Planner - $27Or See Our Done-for-You SEO Packages
Keep Growing
The Blog Planner tells you what to write. But there is more where that came from. Join The Bloomsletter for weekly SEO tips, check your store's health with the free Florist SEO Scorecard, or go deeper with the Calm SEO Starter Kit.
