Meet Josie
40 years in floristry. Studio co-owner. Still working with flowers every day.
Josie van Aswegen has spent four decades building, running and advising flower businesses. She knows what it feels like to price under pressure, stock too much for a quiet week, and wonder whether your workflow is sustainable.
She is not a business coach who read a book about flowers. She is a working florist who has solved these problems herself, hundreds of times, across seasons and market shifts and everything in between.
Your session is a focused, honest conversation about your shop. No scripts. No upsells. Just practical advice from someone who has been where you are.
What You Work On Together
Every session is shaped around your shop and your questions. Here are the areas Josie works on most often.
Pricing That Actually Works
Are your prices covering costs and leaving real profit? Josie helps you audit your current pricing, build formulas that make sense, and stop guessing what to charge.
Range and Product Structure
How many arrangements should you offer? How do you build ranges for weddings vs. daily orders vs. events without overcomplicating your studio? Josie helps you simplify.
Seasonal Stock Planning
What to order, what to cut, and when to make the call. Josie helps you plan your stock around what actually sells, so you waste less and sell more of what you grow or buy.
Workflow and Operations
If your weeks feel chaotic, your workflow probably needs restructuring. Josie helps you map your week, reduce bottlenecks, and stop burning out by Thursday.
How Your Session Works
This Is Right for You If...
I came in with a mess of questions and left with a clear plan. Josie understood my business in minutes because she has lived it. The pricing review alone was worth the session.
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Common Questions
Do I need to prepare anything before my session?
Just fill in the short intake form after booking. If you have a current price list, that helps too. Josie does the rest of the preparation herself so your session time is spent solving, not explaining.
I am not a Blooming Checkout SEO client. Can I still book?
Yes. Coaching is open to any independent florist. If you are also a Blooming Checkout SEO client, we coordinate the coaching recommendations with your store work so everything moves together.
What if I need more than one session?
Many florists book a single session to tackle one area, then come back for follow-ups as new questions come up. There is no pressure to commit to a package.
Is this for new florists or experienced ones?
Both. Josie works with florists at every stage. Newer florists tend to focus on pricing and range structure. Experienced florists often want help with workflow, seasonal planning, or scaling without burning out.
What happens after the session?
Within 48 hours you receive written notes summarising your conversation and 3 to 5 clear actions you can take in the next month. You keep those notes forever.
Can Josie help with my online store too?
Josie focuses on the floristry side: pricing, range, merchandising, workflow, and operations. For online store and SEO work, that is what the Blooming Checkout monthly plans are for. The two work well together.
Ready to Talk Shop?
Book your session with Josie. Sixty minutes of honest, practical advice from someone who has spent 40 years doing exactly what you do.
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