Grow 10 key collections
Keep your priority ranges updated with clear intros, tidy meta and internal links that help shoppers and Google.
Support seasons & launches
Use GBP posts and on-site content to quietly support your campaigns and key dates.
Publish 2 deep-dive blogs
Guides, lookbooks and how-tos that send new visitors straight to money pages.
Look after health & authority
Fix quick UX and technical issues and run a calm authority programme on relevant lifestyle/gifting sites.
Minimum term & cadence
Six months so content can land, internal links can settle and authority has time to compound.
Months 1–2 — Ramp
Build foundations: collections, blogs and links go live; first new rankings and routes to product pages appear.
Months 3–4 – Momentum
Strengthen internal linking, expand content and push mid-ranking pages towards page one.
Months 5–6 – Consolidate
Secure stronger positions for your top collections and set a clear growth baseline before key seasons.
Bloom-level authority
Steady, context-led features and mentions on relevant sites, focused on the collections closest to big wins.
Money-page reporting
We report on the pages that actually make you money, not just overall traffic.
Room for extra push
You can add one-off authority or content “boosters” around important launches or holidays.
What we need from you
Shopify, GA4, Search Console and GBP access for all locations, plus any brand guidelines so content sounds like you.
